About Us
We create thoughtfully crafted blends using whole food ingredients, with no extracts, fillers or added sugar. Our ingredient lists are intentionally simple, allowing quality, purity and flavour to speak for themselves. From careful sourcing and expert blending to tasting and packing here in the UK, every step is approached with knowledge, integrity and meticulous attention to detail. That same philosophy extends beyond what’s inside. From our considered packaging to our hand-selected ceramics, every element of INOUMI is designed to feel purposeful, refined and beautifully simple.
Nothing unnecessary. Nothing added for the sake of it. Just considered ingredients, exceptional quality and a better moment in your day.
ABOUT US
At INOUMI, we believe true quality lies in simplicity and honesty
About MATCHA
- Japanese matcha
- First flush leaves
- No added sugar
- No Sweeteners
- Zero extracts
- No fillers
- All natural
- Blended & packed in the UK
About MUSHROOM
- 100% ground mushrooms
- Lion’s Mane & Reishi
- No added sugar/sweeteners
- No or low caffeine
- Zero extracts and fillers
- All natural
- Blended & packed in the UK
About COLLAGEN
- 100% hydrolysed
- Bovine Collagen
- Classed as food
- No added sugar/sweeteners
- Zero extracts and fillers
- All natural
- Blended & packed in the UK
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Join our Pause Letter for occasional recipes, sourcing updates, and early access to limited batches.
Everything you need to know
Take a moment if needed to learn about INOUMI, if you have any questions that you are unable to find answers for, please do Contact Us.
What does INOUMI mean?
INOUMI is a fusion of Inner. Outer. Mind. Our holistic philosophy. It reflects our belief that true vitality comes from nurturing every part of yourself: The inside, the outside, and the mind that connects them.
Is sediment normal?
Yes, sediment is a sign of quality. INOUMI is made solely from finely ground, natural ingredients, so they won’t dissolve completely; a little sediment is perfectly normal and signals genuine quality.
How should I store my INOUMI products?
To preserve the exceptional quality of your INOUMI products, store them in a cool, dry, and dark environment. Once opened, we recommend enjoying them within three months for optimal freshness. For unopened products, please refer to the best before date indicated on the packaging.
Are your pouches recyclable?
Yes , our pouches and boxes are recyclable, and our sachets are compostable.
Are your powders 100 % natural?
Absolutely. We use only whole-food ingredients that are legally classified as foods in the UK & EU. No extracts, artificial sweeteners or fillers. This does mean that you will find that not all our powders will fully dissolve, this is due to the quality. Do not be discouraged by any sediment, it’s natural.
Are your products gluten-free or vegan?
All our products are packed in a factory that doesn’t handle allergens
- Matcha & Mushroom – naturally vegan and gluten-free
- Collagen – bovine-derived; not suitable for vegetarians or vegans