Last updated: 17 June 2025
At INOUMI (“INOUMI”, “we”, “us”, or “our”), your privacy is a priority. This Privacy Policy sets out how we collect, use, store, and protect your personal data when you interact with us, including when you browse our website inoumi.co (the “Website”), purchase products, or subscribe to our communications.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It is designed to help you understand what personal data we collect, why we collect it, how we handle it, and the rights you have under UK law.
1. Who We Are
INOUMI Ltd is a company registered in the United Kingdom. For the purposes of data protection legislation, we are the data controller, which means we determine the purposes and means of processing your personal data.
If you have any questions or concerns about this Privacy Policy or the way we handle your information, you can contact us at:
Email: hello@inoumi.co
Post: PO BOX 697, Sevenoaks TN13 9YW, UK
2. What Personal Data We Collect
We may collect and process different categories of personal data depending on how you interact with us. These may include:
- Identity data: your name, title, and date of birth
- Contact data: email address, phone number, billing and delivery addresses
- Account data: login credentials, user preferences, saved items
- Transaction data: order history, payment details (processed securely via third parties)
- Technical data: IP address, browser type, operating system, and device identifiers
- Usage data: how you interact with our Website, including pages viewed, time spent, and navigation paths
- Marketing data: your preferences for receiving promotional content from us
We do not knowingly collect data from individuals under the age of 18. If we become aware that we have inadvertently gathered such data, we will delete it promptly.
3. How We Use Your Data
We use your personal data for a range of purposes, always ensuring that we have a lawful basis to do so. These purposes include:
- To process your orders: including payment confirmation, shipping, and customer support
- To provide account management: so you can view past orders, update details, or save preferences
- To personalise your experience: such as remembering your language or product preferences
- To send updates and offers: if you’ve opted in to receive marketing emails or newsletters
- To improve our Website: analysing usage trends to ensure we deliver the best user experience
- To meet our legal obligations: such as tax, fraud prevention, or responding to lawful requests
We do not sell or rent your personal data to any third parties.
4. Legal Bases for Processing
We process your data only where we have a lawful basis under UK GDPR. These include:
- Contractual necessity: when we need to process your data to fulfil an order or provide a service
- Legal obligation: where we are required to retain records or share data with regulatory bodies
- Consent: for email marketing and use of non-essential cookies — which you can withdraw at any time
- Legitimate interests: to improve our service, operate our business efficiently, and prevent fraud
5. Who We Share Your Data With
We share your data only with trusted third parties and service providers who support our operations, including:
- Payment processors: such as WooCommerce/Stripe Payments, who securely handle your card information
- Courier services: like Royal Mail to deliver your orders
- Email platforms: such as Campaign Monitor, used for newsletters and automated updates
- Marketing and analytics partners: like Google Ads and Meta (Facebook), with appropriate consent
- IT and hosting providers: who help manage and protect our Website infrastructure
Every third-party partner is subject to data protection agreements that limit their use of your data to INOUMI’s instructions and require them to maintain strong security standards.
6. International Transfers
Some of our service providers operate outside the UK. When we transfer your personal data internationally, we ensure it is protected by appropriate safeguards, such as the UK’s International Data Transfer Agreement (IDTA) or Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO).
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected — including to comply with legal, accounting, or tax requirements.
For example:
- Order records are typically retained for 6 years for tax compliance
- Newsletter subscription data is kept until you unsubscribe
- Inactive customer accounts may be deleted after 24 months of inactivity
When data is no longer needed, it will be securely deleted or anonymised.
8. Your Rights Under UK GDPR
You have a number of rights in relation to your personal data, including the right to:
- Access the data we hold about you
- Correct inaccurate or incomplete data
- Request erasure (‘right to be forgotten’)
- Restrict or object to certain types of processing
- Withdraw consent at any time (e.g., marketing preferences)
- Request portability of data to another provider
To exercise any of these rights, email us at hello@inoumi.co. We aim to respond within one calendar month. If you are not satisfied with our response, you can lodge a complaint with the ICO: https://ico.org.uk.
9. Marketing and Communication
If you opt in to receive marketing from us, we will use your contact details to send occasional newsletters, product updates, and exclusive offers. You can unsubscribe at any time by clicking the link at the bottom of any email or by emailing hello@inoumi.co.
We will never send you marketing without your prior consent, unless you are an existing customer and the message relates to similar products or services you’ve already purchased.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our Website, monitor performance, and deliver personalised advertising. You can read our full Cookies Policy for detailed information, including how to manage your preferences or withdraw consent via our Cookie Settings panel.
11. Security Measures
We take data security seriously and implement a range of technical and organisational measures to protect your personal information. This includes encryption, access controls, secure servers, and monitoring tools to prevent unauthorised access, disclosure, or loss.
Despite our efforts, no transmission over the internet is 100% secure. We recommend that you use strong passwords and log out of your account after use.
12. Updates to This Policy
We may update this Privacy Policy to reflect changes in law, technology, or our data practices. Any updates will be posted on this page with the revised “last updated” date. If material changes are made, we will notify you by email or via a banner on our Website.
13. Contact Us
If you have questions, concerns or requests regarding your personal data or this policy, please contact us:
Email: hello@inoumi.co
Post: PO BOX 697, Sevenoaks, TN13 9YW,UK